Commercial Academy: The lever of change for the sales team

When implementing a Commercial Academy in an organization, we are not simply referring to creating a training program for a company as its implications go much further. It is about setting up a training campus aimed at the entire sales team (commercial directors, salespeople, area managers, back office, etc.) that is fully adapted to their […]

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Key questions during a commercial visit

When going on a commercial visit, you have two main ways to gather client information. On one hand, there is the information collected prior to the visit such as an analysis of the market, products and potential needs. On the other hand, there is the information gathered from the conversation with the client during the […]

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