When implementing a Commercial Academy in an organization, we are not simply referring to creating a training program for a company as its implications go much further. It is about setting up a training campus aimed at the entire sales team (commercial directors, salespeople, area managers, back office, etc.) that is fully adapted to their […]
When going on a commercial visit, you have two main ways to gather client information. On one hand, there is the information collected prior to the visit such as an analysis of the market, products and potential needs. On the other hand, there is the information gathered from the conversation with the client during the […]
When it comes to addressing your sales strategy in digital environments, many retailers ask themselves the big question: should we sell or not marketplace? They do not know if it is positive for the business to sell through virtual platforms, like Amazon, serving as a meeting point between buyers and sellers. The decision cannot be […]
What are the key aspects that affect the working environment of organizations? It is certainly a fundamental question because, if we do not detect them, we can never understand how to improve it, what is failing, or even know if something is failing. In my previous article “Benefits and risks of the study of the […]
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