Rafael Salazar


After graduating in Industrial Engineering in 1995, he fell in love with consulting from the beginning. He met professor Cosimo Chiesa during his MBA studies at IESE in 1998 and has been part of Barna Consulting Group ever since.

He is an excellent consultant and trainer and currently a partner at Barna Consulting Group. Faithful to his origins, he provides rigor and structure in the projects and is a specialist in business issues, customer loyalty and CRM. Research Assistant of the IESE Marketing Department and co-author of different studies on the management of commercial networks in Spain between 2010 and 2013.